Promoting your dentist practice requires a lot of work – sometimes even more than with any other profession. There are several ways dentists can increase their client base, however.
SEO (Search Engine Optimization)
Small business SEO services in Dallas is probably the most important part of getting clients for your practice. Having a high ranking on Google or Bing will give your practice a huge advantage over those without such rankings. The reason for this is simple; when people search online for “dentist near me Dallas” or whatever it may be, they usually type into the search bar something like “best dentist near me” or “dentist reviews near me”. These words are used to find information, and as long as you’re listed first or second or third or fourth, people will come to you.
Social Media Marketing
A good social media marketing strategy is often times overlooked by dentists, but it should be towards the top of everyone’s priority list. Social media is where consumers go to share their opinions and experiences with your services. As a result, this gives dentists a platform to advertise their practices and get potential patients to visit them.
It takes a lot of effort to gain new patients. A referral program allows dentists to reward current patients for bringing others into their dental office. People love referrals, especially if it means saving money and/or avoiding unnecessary treatments. In order to run a successful referral program, you have to offer incentives to both parties. Make sure you have a clear understanding of how much each patient is worth, and ensure that all fees are covered through the referral program.
With numerous ways to market your practice, using SEO services in Dallas, social media marketing and referral programs should build your client base organically over time.